The Men of Tain

The Men of Tain was developed by us for Glenmorangie with the intent to stimulate on-trade sales by adding product knowledge to the bartending community and change how they percive the brand. The result is a versatile marketing activation including workshops, ambassadors program, tailored POS-materials and cocktail competition completed with a Social Media campaign to increase brand awareness . Since the launch 2016 we’ve trained over 700 bartenders at more than 40 workshops around the Nordics. The sales within the HoReCa segment has seen a substantial increase for The Original as well as the premium bottlings.

Project manager: Thobias Pettersson +46739 41 79 30 Execution: Robert Radovic +46739 60 31 96 Client: Moët Hennessy, Jennifer Bonde