Embrace The Bitterness

By assignment from Nigab AB, the Swedish importer and distributor of Campari, we created the on-trade educational program Embrace The Bitterness with the goal to solidify Camparis market position as the original Italian bitter. ETB was created as a Master Class and workshop where we focused on the whole spirits category of ‘‘Bitters’’ and also included competitive brands. The program got a ravingly positive response from the Nordic market and was hosted in several other European countries by us. After being awarded ‘‘Best on-trade activation’’ at Grouppo Camparis global marketing conference they accquired the rights to the program for continued international roll-out.

Project manager: Thobias Pettersson, +46739 41 79 30
Client: Nigab, Andreas Jonsson Wrååk